Malaco

Background
From the course “Motion graphics & vfx for digital large screens” where we were tasked with creating a video for outdoor advertising (Digital Out Of Home). The video should be between 10 to 30 seconds and must be based on an existing brand.

Working Process
I wanted to work with a colorful and playful profile and therefore chose the Malaco brand, which is a Swedish candy company. After researching the company and their products, I chose to focus on their classic lollipops Zoo, Fruxo, PimPim & Djungelvrål. Early on in my research, I realized that there wasn’t much existing material to start from. Therefore, I started my work to produce a more high-resolution material by designing different mockups to bring out the lollipop’s visual expression. Then I started working on a storyboard. I wanted to highlight the uniqueness of each lollipop and let the flavors emerge by using candies, colors and patterns. To capture the interest of the viewers, I wanted there to be constant movement in the film to inspire the viewers. Much of my time was spent working out nice transitions in a smart and smooth way.