Mölndalsloppet

Background
This is my thesis for the Digital Designer course at the Medieinstitutet in Göteborg. I chose to do my work for a non-profit organization called Mölndalsloppet.
The degree project is an optional project that must contain some form of digital design. I have had 1 month to plan and implement the work.  In addition to the degree project, I have also continued to help Mölndalsloppet after my graduation with graphic material in the form of a Map, Homepage, Banners etc. (work is still in progress)

Task
In my degree project, I have helped Mölndalsloppet develop a new graphic identity. It includes: Logotype, Typeface, Color language, Patterns, Symbols & Imagery. The logo is also adapted for different channels (SoMe, print, web) and produced in a movable variant. I have a preoccupation with creating a visual expression for the Mölndalsloppet also helped start up their social media, both Facebook and Instragram and helped create content.