YSL Libre

Background
An independent school project in the course “Film as a communication tool”. With the aim of creating a video for social media, length 10-40 seconds. We had to choose the product ourselves and I chose to challenge myself by choosing a perfume brand.

The equipment for filming and taking photos was limited to my own mobile phone, Google Pixel 5 (which was also included in the working description).

Working Process
A thorough investigation of the brand which included, among other things, a target group analysis, finding out their tone of voice and the way they market themselves. I found that “YSL Libre” which is the product I have chosen, is visually marketing with a tougher attitude where they use a lot of contrasts, dark environments, fire and tough women showing off the perfume.

In this work, I wanted to make my own interpretation of how YSL Libre would be displayed. Libre means freedom in French and I wanted to reflect that by going in the softer direction. By using earthy colors, I wanted to emphasize precisely freedom. I gradually began to build up a storyboard with different angles to arouse viewers’ interest. When the storyboard was ready, it was time for recording. I set up a small stage where the perfume would be placed together with the props. As props I used plants, pots, boxes and other things that I had available at home.

Challange
One of the big challenges was getting a nice light. I shot the movie at home without being able to control much of the lighting. I only had access to a small flashlight to try to get the perfect glow in the perfume bottle.